o brother essays

o brother essays Have you heard of LivePerson? What do they do? Here's an illustration: Lessay you're an online storeowner, and you check your logs and notice that a lot of your customers check pages but don't buy. You figure that the reason they're not buying is because they're not sure of their purchase. As the store in online, they can't talk to a clerk and have questions answered like they can at Best Buy, so they leave your site to check out some other site, or buy the item offline. You could always put a ask us a question form up which takes the users' questions and emails them to you. This is good, but its often too slow for a casual peruser who is long gone from the site before you even see the question, much less answer it. A few years ago, someone realized that if you had an instant way to get and respond to these questions, you might be able to give a bit more of that in-store feel to the online purchasing experience, and increase your sales rate. Chat is instantaneous. A user can click on a button and ask questions and get responses immediately. With the instant resolution to their question, they are more likely to buy than those that don't talk to a person before their purchase. According to Land's End, they have over 5 times the sales rate with people that ask questions with their chat system than those who do not. To that end, LivePerson and several others pioneered this process. The system works by placing a button on every page of the storeowner's website (using templates, this is even easier). After the button is placed, a user will be able to look at the image and see if a customer service representative is available or not. If available, the user can click on the button and have a window pop up, allowing the store owner and user to communicate. This really only requires a basic chat server and some Javascript or Java know-how. A few years ago, there were as many as 40 companies that doing thi ...