Cache Dpp3

P1- There are many legal requirements to an inclusive practice in a pre-school these are:  ·Inclusion-special Educational needs code of practice and SEN DFES 2002  ·Special Educational Needs and Disability Act 2001  ·The National Care Standards 2001  ·Convention for the Rights of children 1999  ·Human Rights Act 1998  ·Disability Discrimination Act 1995, 2005 section 1 (1)  ·The Beginning of statementing –the Education Act 1981  ·supporting children under5 years, extending parents and publishing codes of practice- education Act 1996  ·children’s Act 1989  ·The criminal Law 1967 (2000)  ·Race Relations Act 1976 Sex discrimination Act 2000  ·The Equality Act 2006  ·Standard 9 of the National Standards  ·The disability Discrimination Act 1995  ·The UN Convention on the rights of the child- to be protected from all forms of discrimination  ·NCPCC  ·Education Act 1996 To protect the children and their families within the setting from discrim ination and their human rights, practitioners will need to organise and plan the setting and activities, for an inclusive practice. Practitioners have a responsibility to help children and their families to resect and value each other within the setting. P2- The importance for a setting to have an inclusive practice is every child and their family is legal entitlement to have access to an inclusive education, what every their gender, age, accomplishment, ethnicity, special educational needs, or ability in spoken English. All Early years settings are required to develop and promote an inclusive policy and encourage children, parents the community and practitioners in sharing values of every individual in the setting and to adapt the setting to include everyone, so they discover and play and be supported by a key worker. P3 – the policies required to provide a healthy pre-school setting are:  · Risk assessment  ·Food and drink  ·Infection control  ·Fire safety  ·Accidents and emergencies  ·Evacuation of medicine  ·Hygiene and health safety  ·First aid  ·EYFS  ·Safeguarding children  ·Behavior management and bullying  ·Sickness  ·Safety of adult  ·Complaints procedures  ·Equipment and resources  ·Intruder  ·Lost child  ·Special Educational needs/ disability  ·Staffing and employment  ·Student placement  ·Parental involvement  ·Curriculum planning  · Emergency closure  ·Confidentiality  ·Nappy and soiled clothes changing No smoking  ·Valuing diversity  ·Record keeping  ·Child protection  ·Accident book  ·Hygiene  ·Windows, doors, floors and security  ·Outdoor area  ·Insurance  ·Safety on outings  · Pets in the sessions  ·Signing in and out the setting  ·Children’s and staff allergies P4- practitioners should have He alth and Safety training and regularly update their knowladge and the understanding. The pre-school should display the necessary health and safety posters prominently in the main room and control of substances hazardous to health (COSHH) certificate were needed to make aware to all. There are Five steps to sensible risk assessment:  · Identification of risk or hazards Before pre-school starts a daily risk assessment should be done, checking each room all the equipment that is out of the session making sure there is no hazards. The outside area practitioners need to vigilante to make sure that no animals have got in to the garden and the plants are safe. Using the risk assessment check sheet when you have passed a hazard.  ·Decide who is at risk- Basically anyone that is in the setting, if you share the setting with someone else their need to be informed about the risk. Evaluate the risks decide on precautions: Make a plain of action and implement further action and implement further safety measures. Grade the risk High risk, medium risk, and low risk.  ·Recording the risk- if the setting has more than five members of staff you need to record the risk. Although if the setting has less than five it still makes good practice to record the findings.  ·Monito ring and review- how do you know if what has been decided is working, or is through enough? If it is not working, it will need to be amended. P5- Providing an environment to promote emotional security for babies is important as they need to feel secure, safe and happy so there will be able to grow and develop and can reach their full development potential. A key worker is allocated to each child that starts at the setting, the key people’s role is to ensure that the child and their parent are settled and understand the key person’s role. This is a good way for each child and parent to see a familiar face and the parent can be reassured that their child is going to get temporary security from the key worker when the parent eaves the child at the setting. A variety of experiences should be on offer to help the babies’ emotional security:  ·Mirrors  ·Baby gym  ·Eye contact  ·Smiles  ·Rattles and mobiles  ·Talking  ·Gentle handling  ·Holding the baby whilst feeding  ·Bright color books  ·Encourage laughing Staff needed to be attentive of the signs when a baby’s low self-esteem, k eep praising the child, creating a happy relaxing atmosphere with lots of physical reassurances. P6-

Broken Families and Social Problems: Effects and Coping styles Essay

Review of Literature The following paragraphs present the different ways of how teenagers in a broken family cope with their problems. It is first summarized after the divorce of the child’s parent followed by its effect on the child until it reaches its youth days. After the Divorce of the Child’s parents According to Green (2014), after divorce, children of all ages may experience deficits in emotional development and may seem tearful or depressed, and that can last several years after a child’s parents’ have separated. Some older children may show very little emotional reaction to their parents’ because they are actually bottling up their negative feelings inside. This emotional suppression makes it difficult for parents, teachers and therapists to help the process her feelings in developmentally appropriate ways. In school most of the children with broken families end up having poor academic and change of lifestyles. This poor academic progress can stem from a number of factors, including instability in the home environment, inadequate financial resources and inconsistent routines. Divorce affects children’s social relationships for several ways. Some children act out their distress about their broken family by acting aggressive and by engaging in bullying behaviour, some may experience anxiety and can make it difficult for them to join co-curricular activities, and develop a cynical attitude towards relationship, harbour feelings of mistrust towards both parents and potential romantic partners. At home their lifestyle will change, more chores, heavier responsibilities, and the older sibling may have to act a parental-type role when interacting with younger siblings. Children of divorce tend to fall in their academics and in their social life. Children are already affected when the divorce is on the process, not before. Effects on the child to its youth days Children are most likely to move or change school after divorce and can’t catch up with making friends and their academics. Most of the children who don’t know how to cope with their situation ended up having low self-esteem, anxiety, and trust issue. (Mann, 2011) And there is a higher suicide rate for children of divorce than for children of normal families. There is no  correlation found between the death of a parent and suicide of a child. The suicide seems to be triggered by being rejected by a parent. (Larson, 1990) In general, children of divorce feel emotionally unsafe as a child. Most of them don’t feel any attention and are 6 times more likely to feel alone as a child. When in need of comfort they do not go to their parents. (Marquardt, 2005), they are mostly unhappy, behave impulsive and irritable. They are socially withdrawn and as a result, they feel lonelier, insecure, anxious, and are less obedient to their divorced parents. (Wallerstein, 1991) The so called â€Å"sleeper effect† kicks in on children of divorce on a later age. Most Young boys tend to express their emotions and frustrations freely. Their emotions fade out. Young girls however, keep their emotions internally more often. They do not deal with them. Their emotions stay within and they surface when they mature. Usually, this occurs in a period in which they make essential decisions for their lives for many years to come. They are unconsciously influenced by the anxiety and fear resulting from the divorce of their parents long ago. (Wallerstein & Blakeslee, n.d.) If children are confused with different things going on in the family or at school and they have feelings of frustration, more disagreements may occur. Behaviour problems tend to increase for boys when a step-father is introduced to the family (Muzi, 2000). It is said that half of the world’s community is plagued by broken families and crime. Over the past few decades, marriage has become less important and that is the cause of the problem. Better parenting and stronger families is the key to mending the broken society. (Problem of the Broken Family, 2014) In single family homes, children develop greater autonomy where they tend to spend more time alone or with peers. It was found that sons are more likely to resist directives and rules, where as daughters typically have a closer relationship to their mother (Freeman, 2002). However, if mothers inappropriately discuss financial matters with their children or express a negative feeling toward their ex-spouse, it can decrease the desire for the child to spend time with the parent due to increase confusion about the whole situation (Bigner, 2002). Adjusting issues that children may have include academic problems, internalizing and externalizing problems, low self esteem, and early engagement in sexual activities (Anderson 1999) Current Situation It is said that half of the world’s community is plagued by broken families and crime. Over the past few decades, marriage has become less important and that is the cause of the problem. Better parenting and stronger families is the key to mending the broken society. (Problem of the Broken Family, 2014) Families are the core of society. When families fall apart, society falls into social and cultural decline. Ultimately the breakdown of the world’s family is at the root of nearly every other social problem and pathology. Most children grew up in intact, two-parent families. Today, children who do so are a minority. Illegitimacy, divorce, and other lifestyle choices have radically changed almost every family, and thus have changed the social landscape. â€Å"There is a mountain of scientific evidence showing that when families disintegrate, children often end up with intellectual, physical and emotional scars that persist for life.† He continues, â€Å"We talk about the drug crisis, the education crisis, and the problem of teen pregnancy and juvenile crime. But all these ills trace back predominantly to one source: broken families. (Zinsmeister, n.d.) Broken homes and broken hearts are not only the reason for so many social problems. They are also the reason for the incumbent economic difficulties we face as a culture. The moral foundation of society erodes as children learn the savage values of the street rather than the civilized values of culture. And government inevitably expands to intervene in family and social crises brought about by the breakdown of the family. Sociologist Daniel Yankelovich puts it this way: people suspect that the nation’s economic difficulties are rooted not in technical economic forces (for example, exchange rates or capital formation) but in fundamental moral causes. There exists a deeply intuitive sense that the success of a market-based economy depends on a highly developed social morality–trustworthiness, honesty, concern for future generations, an ethic of service to others, a humane society that takes care of those in need, frugality instead of greed, high standards of quality and concern for community. These economically desirable social values, in turn, are seen as rooted in family values. Thus the link in public thinking between a healthy family and a robust economy, though indirect, is clear and firm. (Anderson, 1994) Statement of the Problem This research seeks to gather information on how high school students with  broken families cope with their problems. Specifically, the following questions are asked: 1. How high school students are socially affected with broken families in Zamboanga city. 2. How do they cope with their â€Å"broken family† situation? References Bigner, J. (2002). Parent-Child Relations: An Intoduction to Parenting. (6th ed). Upper Saddle River, New Jersey: Merrill Prentice Hall. Freeman, H. S. Family transitions during the adolescent transition: implications for parenting. Adolescence. Fall 2002. Retrieved September 27, 2004 online via www.findarticles.com. Muzi, M. J. (2000). The experience of Parenting. New Jersey: Prentice Hall. Wallerstein, Judith S. (1991). The long-term effects of divorce on children: A review. Journal of the Ameri ­ can Academy of Child and Adolescent Psychia ­ try, 30(3), 349-360.

Online Customer Engagement Essay Example | Topics and Well Written Essays - 1000 words

Online Customer Engagement - Essay Example This can also be referred to the social phenomenon facilitated by the extensive implementation of the internet in the late 1990s and captivating off by means of the procedural improvements in link speed (broadband) in the decade that trailed. Online Customer commitment is qualitatively dissimilar commencing the engagement of consumers' offline. This particular project will be of help as it will allow the organizations to counter react to the elementary changes in the clients' behaviors that the internet has brought forth. It will also avail the solution to the high level of the incompetence of the custom break off and replicate, broadcast model of promoting (George 1990, pg20). With this report, it will also provide the readers with the knowledge about the consumers' behaviors so as to enable them to know how to deal with their clients in order to be able to provide them with the appropriate products and services that they do need. From the other researchers, it has been proven that, the relationship of an organization with their clients during marketing affects their way of behavior. This can also be said that, customer engagement is directly proportional to the customer behaviors as well as the relationship marketing. This is so because, with consumer engagement, it commits the clients and thus able to evaluate their behaviors. 2.0 RESEARCH QUESTIONS For this project to be termed to be successful, it has to fulfil some of the requirements. Thus it will be required to answer some questions such as; 1. What are some of the consumer behaviour that is related to the online consumer engagement 2. How do the online consumer engagement relate to the marketing strategy used by an organisation 3. Why do the managers of the organisations have a preference on the online consumer engagement as compared to the offline one 4. Which relationship does consumer behaviour have with the marketing strategy of the organisation 5. What are the significance of the consumer engagement 3.0 OBJECTIVES: The project will be focused on some of the aspects so as to be able to attain its objectives. These objectives will be attained through the questions that have to be answered at the end of the project. These will include: 1. To know some of the consumer behaviours that are related to the online consumer engagement 2. To institute the association connecting the marketing strategies and the online consumer engagement. 3. To establish the advantages of the online consumer engagement compared to the offline consumer engagement. 4. To establish the relationship between consumer behaviour and marketing strategy in any given organisation. 5. The importance of the consumer engagement. 4.0 METHOD: This will entail the way and the techniques that will be used in the research and the way in which the data will be collected so as to get the accurate report for the research project. This will comprise of 4.1 RESEARCH DESIGN This is a qualitative research. This is because it entails the use of the purposive selection of the sample size and it is also based on the targeted population in the community which will comprise of the digital marketing community. To be able to get the information from the organisation, they will have to answer a number of questionnaires. The questionnaire will be as follows; Questionnaire Instruction To be filled

Research the new media and the young's media literacy Dissertation

Research the new media and the young's media literacy - Dissertation Example The Social Media Access was noted at -.117 and the hours spent in Social Media was output to .265, with correlation as significant at the 0.01 level (2-tailed) level. The rest of the table shows the correlations between the variables through a cross-tabulation with outputs in Sum of Squares and Cross-products, the accorded Covariance, N (100), the Pearson Correlation by variable, and the Significance by variable. The overall picture of both analyses conducted in MS Excel and IBM’s SPSS show that the group had a fairly good grasp of new media literacy through use of technological tools, the use of social media sites and that from about the age of 14 onwards, there was a significant understanding of how to use tools in accessing the Internet and Social Media. However, what is not indicated so much in this research survey, is how the respondents react to various advertisements, other than in the Apple case review of where those anxious to buy new products, behaved much like any Westerner in lining up to waiting for the opening of the new Apple store in China. Interest is just as high in China as in the West, whenever a new store or new products are being presented to the public for the first time. Everyone want to know what the latest product will do. From that point, it is up to the user to develop the methods of interaction, based on the product’s capabilities. The overall Corre lations Table is presented on the following page.... Of the overall group, -.032 were engaged in uploading their photos to Social Media, and more specifically (-.146) to Social Media Sites. The Social Media Access was noted at -.117 and the hours spent in Social Media was output to .265, with correlation as significant at the 0.01 level (2-tailed) level. The rest of the table shows the correlations between the variables through a cross-tabulation with outputs in Sum of Squares and Cross-products, the accorded Covariance, N (100), the Pearson Correlation by variable, and the Significance by variable. The overall picture of both analyses conducted in MS Excel and IBM’s SPSS show that the group had a fairly good grasp of new media literacy through use of technological tools, the use of social media sites and that from about the age of 14 onwards, there was a significant understanding of how to use tools in accessing the Internet and Social Media. However, what is not indicated so much in this research survey, is how the respondents react to various advertisements, other than in the Apple case review of where those anxious to buy new products, behaved much like any Westerner in lining up to waiting for the opening of the new Apple store in China. Interest is just as high in China as in the West, whenever a new store or new products are being presented to the public for the first time. Everyone want to know what the latest product will do. From that point, it is up to the user to develop the methods of interaction, based on the product’s capabilities. The overall Correlations Table is presented on the following page. Correlations Age Group Gender Upload to SM SM Sites SM Access SM Hours Age

Martins Four Subsidiary Philosophical Questions Essay

Martins Four Subsidiary Philosophical Questions - Essay Example In this view, then it emerges that the idea put across is about knowledge of things. Therefore, the communist has the tendency of assuming that God is not intelligent enough to create the universe. The idea brings about the theory of knowledge that presupposes that man knows all thus limiting the human knowledge. According to Martin (2006), epistemology undermines an office as shown by the way of life compelled by injustices. The axiological view of the communist is that man has the value and capability to challenge the masterworks of creation. The axiological view associates with the theory of value that has an interest in the study of goodness in philosophy. There are the values themselves and the value judgments in question for the communist. According to Martin (2006), simply implies ultimate value. In other words, it is what is naturally good? Lastly, the communist teleological views concern the purpose of a person in life. Teleological life entails the destiny of a person, goal, and purpose in life. According to martin, (2006), there are two very fundamental approaches to life. Martin strongly argues that the concept of work has greatly evolved from every day’s

Margaret Thatcher Essay Example | Topics and Well Written Essays - 1000 words

Margaret Thatcher - Essay Example Five years later, she strongly supported Keith Joseph in his mission to become Conservative Party leader but unfortunately he couldn't remain in the election. After gaining great experience she became the leader of the Conservative party in 1975. Thatcher entered the contest herself and became leader of the Conservative Party. It was 1979 when Margaret Thatcher became England's first female Prime Minister. (Thatcher, 1993, pp-27) In the Conservative manifesto of 1979, she had written about the feeling of helplessness that a nation which was once called a great nation has fallen behind with time. Thatcher entered ten determined to reverse the national decline of the country, which was characterized by a combination of high unemployment, high inflation and stagnant growth. The political philosophy and the economic policies of Thatcher emphasized on the financial sector, selling off of state owned companies and flexible labor markets. (Thatcher, 1993, pp-32) Because of high unemployment and recession her popularity amongst people decreased, with the help of economic recovery and the success of Falklands War which brought a great support for her and in the election of 1983 she was elected again. During her leadership she been through very hard times for example, Brighton hotel bombing which was the attempt to assassinate her, but she survived. Margaret also took a hard line against all the trade unions. Because of her hard words and tough talking she was also know as the Iron Lady. In 1987 she was again elected for the third term. The same year was not good for her and it proved difficult as the Poll tax plan became unpopular and her views about the European Community were also not shared in the Cabinet. (Thatcher, 1997, pp-17) In the November of 1990 she resigned as the Prime Minister. Her period as Prime minister proved longest after the record of Lord Salisbury and she also had a record of spending continuous longest period after Lord Liverpool. She also became the first lady to lead a political party in the England. Thatcher is also the first of only five women to have the four great offices of a state. She also has a peerage as Baroness Thatcher, in the County of Lincolnshire; this made her eligible to sit in the House of Lords. (Thatcher, 1997, pp-34) Thatcher's economic and political philosophy focused on entrepreneurialism and free market. She tried her best to end what she thought was excessive government interference in the economic policies, and therefore she decided to privatized many nationally owned companies and made a policy of selling public housing to tenants at reduced prices. Thatcher was deeply influenced by monetarist thinking as exposed by Milton Friedman, Thatcher started her economic reforms by focusing on increasing interest rates to try lower inflation. Thatcher also ordered to place limits on the printing of money and she thought that legal restrictions on trade unions should be there, in her battle to handle inflation and settle the disputes among trade union she found it very difficult. UK's economy was not good during the whole 1970s. In pursuit of her anti interventionist views Thatcher introduced the system of cash limits on public spending, and tried to reduce expenditures on social services such as edu cation and housing un till 1988. In the same period

Summarizing and explaining the data Essay Example | Topics and Well Written Essays - 750 words - 1

Summarizing and explaining the data - Essay Example I resembled too with my class males in extroversion but three points above the females of my class. It gave the thought that female class students were lesser aware of the outer social environment than the males who had greater adaptability to intimate with the outer environment. However, the scores in quirkiness declared all students the same. They had similar levels of oddity attached to their minds and personalities. In aspects of conscientiousness and agree-ability, my classmates were three points below than me. Above all, my scores in these important aspects were closer to the national students’ averages (Sharma). In comparative analysis, the next step is to compare results with respect to gender. The results articulate that the scores are almost the similar of class males and of the national male students altogether. A slightest difference is in the openness factor where the class males are slightly above (two points above) than the national male students. Similarly, the scores of our class females are almost the same to the national scores of females. A slightest difference is in the extroversion factor where class females are two points below than the national females. The results assert that class males are more open-minded than national males and class females are less extroverted than national females. This is the only major projection of difference found in the scores, a difference which is also identified in the average curve graph. Moreover, the results depict that class males are more extroverted than national males, which is another noticing factor. Overall, the average scores of c lass males and class females stand out the same-close to each other, which shows that there is no such significant difference found in scores with respect to gender. Furthermore, the results depicted high scores in agreeability and low scores in quirkiness with respect

Principle of marketing Essay Example | Topics and Well Written Essays - 500 words

Principle of marketing - Essay Example After its merger with Alliance Unichem in July 2006 the company seeks to become the world's leading pharmacy-led health and beauty group. The alliance aspires to develop its core businesses of retail pharmacy and wholesale across the world and become a significant player in many major international markets. With more than 1500 retail outlets of Boots alone the Alliance Boots has now more than 3000 retail outlets, besides a good presence on the net. The combined skills, strengths and brands of Alliance Boots makes it Europe's leading pharmacy-led health and beauty group. This is a Market-leader in own brand products. Superdrug, on the other hand is UK's fashion conscious beauty and health retailer. Today it is the second-largest beauty and health retailer with over 740 stores in England, Scotland, Wales, Northern Ireland. Superdrug currently has 226 in-store pharmacies. During the last two year the company has made good investment in establishing itself as a brand in UK. Superdrug recently took up a 10 month campaign for reducing the VAT on condoms and came out successfully when the UK government reduced the VAT from 17.5% to 5%. Now the company has taken up the issue of slashing the VAT on kids' sun care products and for reclassifying the sun-care cream as an essential health care product instead of a luxury beauty item.

One variety of Shamanism Essay Example | Topics and Well Written Essays - 1250 words

One variety of Shamanism - Essay Example These are the needs, which paved the way for Shamans and Shamanism. Since the earliest Homo sapiens, hundreds of cultures around the world have developed different varieties of Shamanistic traditions which have fascinated generations of scholars and researchers. The traces of shamanism can be found in every continent. Some of the varieties of Shamanism are the Celtic Shamanism, Vedic Shamanism, Siberian Shamanism, Mongolian Shamanism, Tibetan Shamanism, Chinese Shamanism etc. what is common to all these manifestations of Shamanism is the healing of the body, mind and soul - a kind of purification. The study of these aboriginal traditions broadens our understanding of Shamanism as a whole. The evidence of the fact that Shamanism is an age-old tradition can be found in ancient literary texts such as The Rig Vedas. Vedic Shamanism, which flourished in the East and Central Asia is very similar to the other Shamanistic traditions, and believed in an animating principle that permeates through all things and all beings. That unseen essence of being is called the soul. The Shamans used roots and barks and produced a rattle sound while healing. It is believed that the Shamans made the rock paintings of Bhimbetaka in India. The meditative tradition in Asia that advocates Yoga is an offshoot of the Vedic Shamanism. Yoga attempts to set the mind in a thoughtless zone. This meditative tradition explores the ancient wisdom that an unseen energy flows through all beings and is connected directly to the quality of life. By trapping that life force, physical, emotional and spiritual well-being can be ensured. Although the process is spiritual in nature, it is not confined to any religion. The Yoga masters suggest that it is necessary to have a clear perception of the Self. Unless one recognizes the inherent energy, the pilgrim's progress towards eternity will be obstructed. How does one come to become a Shaman According to Robert M. Huff, a Shaman "may have received" his "calling to become a shaman as a result of a near-death experience in which" he was "carried into the spirit world and met teachers who helped them to learn healing songs, medicines, and revelations about the future. A shaman may also be born into the role, or be trained for it after demonstrating some special aptitude for healing." Every generation expects someone to take on the role of the shaman. The Roles of a Shaman: Michael Harner tells us that 'Shaman' is a Tungis word which originated in Siberia. It means one who can see with eyes closed or in the dark. The Shaman can be either a man or a woman. The chief role that the Shaman plays is that of a healer, as he knows the pragmatic techniques of diagnosis. Another important role of the Shaman is dealing with the spirits, because he is the one who can retrieve lost souls and banish the intruding souls. Davidson, in his book Gods and Myths of Northern Europe, writes, "The shaman acts as intermediary between the world of men and the gods, and has the power to descend into the realms of the dead. His spirit is believed to journey forth from his body, which remains in a state of trance. Sometime the long journey which it takes is described by him in a chant." (118). A significant role of the shaman, according to

The causes and consequences of an investment project of x (a Essay

The causes and consequences of an investment project of x (a corporation) - Essay Example The paper also analyzes and discusses change in capital structure and the consequences of change in the structure. This is to enhance understanding of this project and, thus, promote its implementation. The project would involve introduction of various assets like planes and offices that make the company incur costs. These costs fall into two categories, namely, assets’ costs and implementation costs. According to QA (2012), the project was initiated on July 2012 and it was approximated to last for about five months. However, the assets involved have long-term durability. This would make the project viable despite the costs expected to be incurred. An expanded business would result in increased revenues. This increase in revenue would raise the profit margins of the company (Megginson & Smart 2008). The company would use the increased profits to recover the costs incurred during project planning and implementation. Since the project would go in phases covering two years, the process of recovering costs will not be instant. The rate of return for this project is recommendable, since it involves assets leading to increased business. The net present value of the assets introduced in this project is $ 50 billion. Previously Qatar Airline had been financing its projects through several capital structures. Capital structure of an organization consists of debts and equity funds (Woelfel 1994). The major capital structure previously used by Qatar Airline was a borrowing from financial institutions, since the earlier projects were not large in magnitude. However, issuing of bonds sometimes proved to be a mandatory requirement, since they served as a supplement. The current projects are large and, thus, they need many resources in order to implement them. This has caused this company to shift from this funding structure to a new one. Qatar Airline uses dividend payout, retained earnings, and issues of shares to fund its projects. Dividend payouts

Working Construction Essay Example for Free

Working Construction Essay Introduction The issue of discrimination by class, race and gender in the society is the subject of hot debates our days. Though most people consider themselves as very tolerant persons, the fast show women and dark-colored people are still discriminated in society. Two books are under analysis in this essay: â€Å"Dream from my father† by Barack Obama and â€Å"Well Call You If We Need You: Experiences of Women Working Construction† by Susan Eisenberg. Both this books are autobiographical, written on the base of author’s personal experience. The events on both books go back to the time of twenty-thirty years ago. Both of them allow understanding the real situation with the race, class and gender discrimination in the USA in the end of the twenty century. The common ideas in the books of Obama and Eisenberg The first chapter of Obama’s book describes the very beginning of his career in Chicago. In 1985 Barack Obama arrived to Chicago to work as a community organizer. The history of this city in the second part of the twenty century led to the corruption of the government, the stratification of the society and the high level of unemployment among the lowest-income colored population. After the â€Å"white flight† in 1960th (when the whites left areas where non-Whites are settling, mostly for suburbs) poor districts were left to their own resources. Industry changed and there were not work for low-level workers. City government did not try to change the situation; anyway, poor blacks did not want to get help from Whites. â€Å"†¦the last thing we need is to join up with a bunch of white money and Catholic churches and Jewish organizers to solve our problems â€Å"(Obama, 89) In thus way Chicago was polarized and there was not way to solve the problem. Whites didn’t try to help the poorest part of the population, and Black didn’t want to get help, but their life was awful and having no prospects. However, at the beginning of Obama’s work in Chicago Harold Washington, the first African American, was the mayor of Chicago that time and his administration really tried to reduce the unemployment of the ethnic blacks. Obama started his work like every enthusiastic young manager in the Altgeld, one of the poorest districts of Chicago not far away from city dump, but soon he understood; to help these people he had to learn them. A lot of money from city budget (Obama tells about $500,000) was granted for the employment program in such districts, but money went away and programs did not work. However soon young Barack succeed in some of his objectives, for example he took part in the opening of new MET (Mayor’s Office of Employment and Training) station. Most analytics think that this period of Obama’s career was unsuccessful. However it is obvious that Obama have got a great experience. During his first period in Chicago Obama understood that he could not press to the politic machine from the outside. Thus, when he returned, he began his path to the â€Å"sanctum sanctorum†. He tried to meet important and influential people and to work with them. The upper stage of his career is the position of the President of the United States, so the experience of that man is very useful to learn for those who want to know more about the real situation of the American society. For those who consider the book of Obama insufficient or isn’t interested in the problems of African Americans the book of Susan Eisenberg can be interesting. The author describes her career as the electrical apprenticeship. That year President Jimmy Carter started new program of the inclusion of women in apprenticeship programs to increase the percent of working women. Many of young women at the beginning of their careers were excited with this new perspective and started to work. However the reality happened to be severe and merciless. Eisenberg used not her only experience, but the memories of thirty women approximately of the same age, who believed in the historical transformation of the society and pioneered as carpenters, electricians, ironworkers, painters. They hoped under Carter’s program they will obtain challenging job, the support of the trade union, the respect in society and the better attitude. In reality the gender barrier was still tough and no changes were seen. Eisenberg Reminds when she arrived as the electrical apprenticeship to work in some building, the guard didn’t let her in. He decided she was a terrorist. Though is has happened thirty years ago, the chance to meet terrorists seemed more probable to this guard than a chance to meet female electrical apprenticeship. Conclusion The authors of two books under analysis are different people – by gender, by race, by the development of their carrier. However the one common feature is in this two books: both authors describe how they faced the discrimination and in what way they struggled with it. References Obama, Barack. â€Å"Dreams from my father† New York: Random House (January 9, 2007); eBook; ISBN 0-3073-9412-3 Eisenberg, Susan. â€Å"Well Call You If We Need You: Experiences of Women Working Construction† Cornell University Press 1999. ISBN-13: 9780801486050

Relationship Between The Catholic Church And Chivalry

Relationship Between The Catholic Church And Chivalry Except for the occasional knighting conferred by the Queen of England, actual knights in shining armor are basically extinct. Despite this, the principles that govern chivalry, a defining quality of knighthood, merit closer inspection to understand the relationship between chivalry and the Catholic Church and the sociological impact on the Medieval Era and on society today. In no order of precedence, I will explore the seven of the principles that help to define chivalry as practiced by Epic (definition) or Chivalric Heroes (definition), compare those principles to some of the basic principles of Christianity as practiced by the Catholic Church, and weigh the sociological impact on both the Medieval Era and Society today. The first of the seven principles is fair play. According to dictionary.com fair play is just and honorable treatment, action, or conduct (dictionary.com). It was an expected custom for knights to show chivalry. One way in which a knight demonstrated chivalry was to show fair play when participating in jousting. Under the rules of fairplay knights were expected to show self discipline, practice mercy and justice, and never attack an unarmed enemy. Because jousting, also known as tournament, was a very bloody sport which often resulted in death or dysentery, the Statue of Arms for Tournaments was established in 1292. In the article The Historical Sport of Jousting Dmedley states: they were required to abide by the ideas of chivalry and fair play reducing the abhorrence of the church considerably (Medley). The second principle for consideration is valor. Valor is typically identified with heroism. To further understand valor, it serves to understand who was considered a hero during medieval times. According Anniina Jokinen in the article Heroes of the Middle Ages Morton W. Bloomfield said: the original hero in early literature was probably based on the king who died for his people, the warrior who defeated the tribes enemiesà ¢Ã¢â€š ¬Ã‚ ¦these men were celebrated in song and story and presented again to the people so that they could participate in their magic (Jokinen). The custom of celebrating heros through song and story gave rise to what we know today as Epic Literature. According to Jokinen, Bloomsfield went on to say: Epic literature is a stately, solemn celebration of national life in the heroic age. Its heroes are simple men, versed in the activities of common lifeà ¢Ã¢â€š ¬Ã‚ ¦they are leaders not through class status or wealth or even birth, but through the excellencies of heart and mind and hands. Their motives are linked with the practical necessities of life (Jokinen). Men of valor were expected to inflict harm or pain as an act of revenge on behalf of those who were wronged or in defense of the weak and innocent. They were also expected to be courageous and not to abandon a friend, an ally, or a noble cause. Good examples of heroes who epitomized valor are Beowulf and Sir Gawain of Sir Gawain and the Green Knights. Beowulfs noble cause was the fight for the survival of his tribe or nation. Sir Gawains fight was not for a tribe or nation, but was a fight for his ideal. Though Beowulf knew that he might not return from his fight with the dragon, he did not let that fact sway him from his cause. Though Gawain was weary, he traveled through the land for a year in search of the green knight. Both men showed courage even though the stakes were high with little or no chance of overcoming them, both men worked toward the noble causes without retreating. Next, is the characteristic of honor. It was customary for a man of chivalry to keep his word since any departure from the principles of chivalry was uncharacteristic. Men of chivalry did not betray the trust of a friend. Honor is one of the cornerstones of chivalry. For example in Beowulf and in Sir Gawain and the Green Knight, they were both committed to keeping their words. Beowulf took on the challenge of helping King Hrothgar defend against the terror inflected by Grendel. Despite the challenges that Beowulf met, he remained committed to his word. The same is true for Sir Gawain. In his quest to keep his promise and meet the Green Knight a year and a day later, Sir Gawain, though there were temporary setbacks designed to stop him from showing up at the Green Chapel, remained committed to his word. The fourth characteristic of chivalry is Courtesy. Today, we use the word courtesy to characterize the expressions please, thank you, excuse me. We also use it to describe the practice of holding doors open and shaking hands. However, in the 14th Century the word courtesy was used to define much more. According to the article Important Ideas, Concepts and Terms in Sir Gawain and the Green Knight because the root of the word is court the word courtesy is deeper than its modern use as we know it. The article states: To be courteous means to uphold and demonstrate all of the high values and virtues of the Kings court. Therefore, courtesy means to be faithful, virtuous, a defender of truth, a fighter of the devil, and a resister of temptation (Masterworks of British Literature). Interestingly, most people today misinterpret courtly love. In this era, courtly love is commonly associated with basic gentlemenly overtures that are superficial compared to what courtly love represented in medi eval times. For example, today, a man is generally expected to fall in love with a woman who is not already engaged or married. The man will show his intentions by doing nice things for lady. Generally, sexual relations should not take place before the wedding, however, it is customary for the couple to show affection by a kiss or holding hands; some couples engage in sexual activities as part of their courtship. Paradoxically, in medieval times, and during the fourth period of chivalry the knights generally fell in love with ladies who were already taken. These knights showed courtesy by doing nice things for the lady, just as men do today, but these knights could at no time disgrace themselves, the women, or the king, by having any level of sexual contact. Sir Camelot is famously known for violating this principle of chivalry because he had sexual contact with Genevere. It can be surmised that courtesy as a characteristic of chivalry held a strong christian value as it showed the strength of the men to keep themselves from yielding to temptation. The fifth characteristic for evaluation is loyalty. In the poem Sir Gawain and the Green Knight, when the Green Knight showed up in King Arthurs court the Knights around the table were clearly scared. The Green Knight teased the Knights of the Round Table. In Beowulf, Grendel terrorized the King and his people. The teasing by the Green Knight and the terrorizing of Grendel represented tests of loyalty for the Knights. One of the first expectations of loyalty was loyalty to God, the Sovereign Kingdom, and the Code of chivalry. Both Beowulf and Sir Gawain epitomized loyalty when they rose to defend the Sovereignty of the Kingdom. Next, men of chivalry were expected to be generous and to show hospitality to strangers. Lord Bertilak showed hospitality to Sir Gawain. Of course, Sir Gawain did not recognize Lord Bertilak as the Green Knight. So for all intents and purposes, Gawain believed that he was being treated with generosity and kindness because to Lord Bertilak, Sir Gawain was a stranger. Incidentally, the practice to generosity and hospitality to strangers are common to chivalry and to Christianity. The seventh and final principle of chivalry for consideration is Piety. Men of chivalry were grounded in their faith, dependant on God, the saints, and Mary, and opposed the infidel. The Code of Chivalry is a fusion of Christian values and Military practices. Christian values are interwoven in the fiber of chivalry. For example, jousting or tournament was not acceptable until the sport adhered to the Statue of Arms of Tournament which allowed it to garner the favor of the Catholic Church. As with chivalry, the spiritual principles of the Catholic Church are based on their belief in God, the Virgin Mary, and the Saints. As a result of their spiritual beliefs the Catholic Church has a strong core of moral values. The value system include the principles of human dignity, respect for human life, association, participation, protecting the poor and needy, solidarity, human equality, common good, stewardship, and subsidiary. Basically all of the moral principles are self explanatory. What may not be so obvious is how some of the principles work in concert for the common good of humanity. For example, the principles of solidarity and subsidiary provide a balance in working for the common good of all the people. Solidarity works best when a higher authority is in control as in the case of law. If every man in a society was left to police himself, undoubtedly that society would be chaotic. However, my having a central law enforcement agency, the common good of that society is taken care of by the higher authority. In the case of subsidiary, the people of the society are generally left to make the decisions that would best serve that community. For example, it is the people of a community who generally name a street within their community. Therefore solidarity and subsidiary work to bring about the common good. Another set of Catholic values that work together are those of human dignity, respect for human life, and human equality. While human dignity and human life are derivative of Godly principles that give rights to individuals that humanity should not violate, the principle of human equality are of the laws of the land that should be available to every citizen of the nation. As with the first set of principles mentioned, these three principles work to ensure the overall common good of humanity. For these reasons the Catholic Church is against social issues such as abortion, euthanasia, and the death penalty. The principles of association and participation recognize individuality while seeking to promote unity. The principle of association holds that an individual is not only sacred but also social and as such is better off relating to others than being alone. The principle of participation requires that all people take active roles in shaping the socio economic, political and cultural values in their community. Indisputably, there are more similarities between the Catholic Faith and chivalry than there are differences. The similarities are as prominent as they are because the Catholic Church played an important role in the development of chivalry. The role of the Catholic Church is very apparent in the the first two of the four periods of chivalry. The major differences between the Catholic Church and chivalry are in the latter periods of chivalry in which there was a clear departure from many of the ideals of the Catholic Faith. The four periods of chivalry are time of The Crusades , of Military Orders, of Secular Chivalry, and of Court Chivalry. The first period of chivalry, The Crusades, lasted from 1095 to 1099. During this crusade, Knights rescued holy places from Moslem dominiation in Palestine. In exchange for this protection, the church took care of knights by conferring on them special privileges which protected them from the law of the land. The second period is the time of Military Orders which dates from 1147-1149. Out of the necessity of continual protection of the Holy City, knights vowed perpetual warfare against the infidels. Religious and spiritual laws were fused and chivalry reached the level of its highest acclaims. The third period was the era associated with the practice of Secular Chivalry and lasted from 1189 to 1192. In this period chivalry lost its religious ideals and became more of a romantic overture. It is said that Literature contributed to the decay of chivalry. Knights were mo re concerned with the love of a woman than with the love for country or for God. The fourth and final period is that of Court Chivalry . In this final period which lasted from 1202 through 1204, chivalry became a court service. Knights were no longer crusaders, they became courtiers and instead of making oaths in chapels and on crosses, they now made vows on emblemic birds. Chivalry was reduced to a futile pasttime and an empty promise, a staunch departure from the principles that were foundational to the order of chivalry. Undeniably, there is as much irony in the practices of Chivalry and of the Catholic Church as there is in any other practice. The irony of chivalry is woven in some of the very principles that guided Knights. For example, Knights were expected to protect the weak so of course, the peasants were protected. Wrong! The principles of chivalry did not extend to the common people known as peasants. In the Chivalric Code the word weak was a description ascribed to the women and children of nobility not the poor and needy as many might be inclined to believe. As a matter of fact, the relationship between Knights and peasants was that of servant and master or predator and prey. Knights often slaughtered peasant men by the hundreds and young peasant girls were often sexually exploited by Knights. In an article entitled Chivalry during the Reign of King Edward III Rich Larson writes: Between the warlike, religious, and courteous aspects of chivalry, there were many inherent contradictions within the ideals of chivalry. Even though these contradictions existed, it seems as if they were often ignored. à ¢Ã¢â€š ¬Ã‚ ¦For example, in his description of the siege of La Reole, Froissart writes that the towns-people suffered greatly, but he does not speak negatively of those attacking the town (Froissart 49). In this, just as in other descriptions of Froissart, the ferocity of warfare and any negative effects it may have do not seem to be attributed to chivalry, even when it was chivalric knights who were contributing to the death and destruction that took place (Larson). The peasants during medieval times were enslaved not only by virtue of their class, but also by virtue of the crippling fear caused by the violence that surrounded them. In exchange for protection, for a very long time, peasants accepted the exploitation of the Lords and of the Knights. Accordingly to the article The Barbarian West on Honolulu.hawaii.edu which states: It is important to understand why people would enter into this kind of unequal relationship. The answer is simple only by giving into the demands of the military elite, only by agreeing to this exploitative reciprocal agreement, could a defenseless peasant hope to survive the violence of this age. To survive, to achieve some kind of stability, millions of people suffered repression, impoverishment and exploitation (honolulu.hawaii.edu). Like the Code of Chivalry, the Catholic Church was also oxymoronic in its virtues. Peasants, the poorest of people, were expected to pay taxes to the church; the tax was called a tithe equal to 10% of their earnings and they also worked the land owned by the church. It seems that the church should be giving to and providing for the needs of the peasants, not taking what little they had from them. Another criticism of the role of the Church during Medieval Times was that the church condoned bloodshed. Heretics and infidels were killed to protect the teaching and the property of the church. Though the end does not justify the means, it was believed that the killing was for the greater good. During Medieval Times the church offered forgiveness of sins and protection to knights for killing in their line of duty to protect the Church and State. Given the irony in the Chivalric Code and in the Catholic Church, It is hard to ignore the sociological impact of both of these establishments during the Medieval Period and how the effects of those principles helped to shape our society today. Both are in some way responsible for the creation and or, the enforcement of the Class System and Slavery, Torture, Unfair Labor Practices, Taxation, and Civil Wars. The Feudal System or the Class System which included military, social, and political power structures had five divisions of people; there were Kings, Bishops, Barons, Lords, and Peasants. Peasants were the farmers of the land and boons that did other manual workers. While the overt practice of the Class System is taboo, there are still remnants of the Feudal System in Germany. The similarities of the Feudal System and the Caste System which exists in places such as in India and in Haiti are remarkably close. Though in todays societies there are laws that abate many of the injustic es of human rights such as unfair labor practices and excessive taxation, and limit the practices of inhumane treatment such as torture, there are many who are still considered second class citizens, many who are overtaxed without proper represented, and just as many who experience torture in more sophisticated manners and by more structured means. In summation, one could argue that the contributions of the Knights under the Chivalric Code and those of the Catholic Church based on its christian values are substantial enough to overlook the misdeeds since the bad practices are no longer condone. Equally, one could argue that because the Catholic Church supported chivalry, and because the Catholic Church is responsible for mass murder by approving the Crusades during which times many lives were lost, and because the church had unfair labor practices by requiring the peasants to pay taxes in the form of tithes, just as the Vassals required them to do, that the church is hypocritical in its teachings that call for respect and protection of human life. It is true that understanding history is important in understanding the present. Undoubtedly, the principles of the Catholic Church and of Chilvary may be compared to a coin, each having two sides. Which ever side of the coin one may examine, one thing is clear, all things considered, in every good there is some bad and in every dark cloud is a silver lining, therefore it is important for one to know what is important to him or her and find a way to keep a balanced perspective.

Brand Perception And Customer Buying Behaviour

Brand Perception And Customer Buying Behaviour In this chapter, concepts, theories and relevant models about branding, brand perception and customer buying behaviour will be discussed in detail. An individual who buys products for personal use and not for manufacture or resale is said to be a consumer. A consumer is someone who can make the decision whether or not to purchase an item at the store, which can be influenced by marketing and advertisements. Each and every consumer is influenced by their own brand perception and buying decisions which depends on various number of factors. 2.2 Branding Brand is the image that consumers have in mind (Aaker, 1991). It is also the unique characteristics that have been developed all the time in order to differentiate actual products from the competitors (Murphy, 1990). In addition, The American Association defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. A brand is thus a product or service that adds dimensions that differentiate it in some way from other products or services designed to satisfy the same need. These differences may be functional, rational, or emotional or intangible related to what the brand represents. Brand concepts must address customer interests and lifestyles. Factors that affect its brand image and brand perception among marketing communication program that implementing to the public to create brand perception, brand characteristic, brand image and bran d equity. De Chernatony and McDonald (1992) define a brand as an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely. There have been two basic values identified by de Chernatony (1999) that contribute towards the brand premium. One is the functional value such as the price, technology, design and store layout. This functional value is a distinct attribute that a customer adds to the brand and distinguishes the brand from the rest. The second form of added value comes from emotional value. This value is derived from notions like advertising, internal branding, translating the retail brand into consumer taste, and even the shopping experience itself at the retail outlet. 2.3 Brand Perception Perception is how we see ourselves and the world we live in. However, what ends up being stored inside us doesnt always get there in a direct manner. Often our mental makeup results from information that has been consciously or subconsciously filtered as we experience it, a process we refer to as a perceptual filter. To us this is our reality, though it does not mean it is an accurate reflection on what is real. Thus, perception is the way we filter stimuli (e.g., someone talking to us, reading a newspaper story) and then make sense out of it. Perception has several steps. Exposure sensing a stimuli (e.g. seeing an ad) Attention an effort to recognize the nature of a stimuli (e.g. recognizing it is an ad) Awareness assigning meaning to a stimuli (e.g., humorous ad for particular product) Retention adding the meaning to ones internal makeup (i.e., product has fun ads) Brand perception is consumers ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance (Kotler Lane, 2006). Brand recall refers to consumers ability to retrieve the brand from the memory (Keller, 1993). According to the improvement of measurement for brand equity, consumer-based brand equity was described for four dimensions; brand awareness, brand association, perceived quality, and brand loyalty (Pappu, et al, 2005). Brand awareness was defined as the consumers ability to identify or recognize the brand (Rossiter and Percy, 1987). It refers to the strength of a brand presence in consumers minds. Brand awareness has several levels starting from the less recognition of the brand to dominance (Aaker, 1991). Perceived quality was evaluated and decided by consumers. Perceived quality is another valuation of brand to push the customer to buy products. Brand building has been around for centuries as a means to distinguish the goods of one producer from those of another. The earliest signs of branding in Europe were the medieval guilds requirement that craftspeople put trademarks on their products to protect themselves and consumers against inferior quality. In the fine arts, branding began with artists signing their works. Brands today play a number of important roles that improve consumers lives and enhance the financial value of firms (Kotler Lane, 2006). Brand awareness and brand perceived quality as the significant factors to create and maintain brand equity. There are positive relationship among brand awareness, perceive quality and brand equity (Aker, 1996, Buzzell Gate, 1987). The marketing program has effect to improve the perceive quality of brand for different customers. Brand perception is consumers ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance (Kotler Lane, 2006). Brand recall refers to consumers ability to retrieve the brand from the memory (Keller, 1993). According to the improvement of measurement for brand equity, consumer-based brand equity was described for four dimensions; brand awareness, brand association, perceived quality, and brand loyalty (Pappu, et al, 2005). Brand awareness was defined as the consumers ability to identify or recognize the brand (Rossiter and Percy, 1987). It refers to the strength of a brand presence in consumers minds. Brand awareness has several levels starting from the less recognition of the brand to dominance (Aaker, 1991). Perceived quality was evaluated and decided by consumers. Perceived quality is another valuation of brand to push the customer to buy products. Brand building has been around for centuries as a means to distinguish the goods of one producer from those of another. The earliest signs of branding in Europe were the medieval guilds requirement that craftspeople put trademarks on their products to protect themselves and consumers against inferior quality. In the fine arts, branding began with artists signing their works. Brands today play a number of important roles that improve consumers lives and enhance the financial value of firms (Kotler Lane, 2006). Brand awareness and brand perceived quality as the significant factors to create and maintain brand equity. There are positive relationship among brand awareness, perceive quality and brand equity (Aker, 1996, Buzzell Gate,1987). The marketing program has effect to improve the perceive quality of brand for different customers. 2.4 Brand Equity Source: Aaker, 1991 Brand equity is the added value endowed to products and services. Aaker (1991) defined the brand equity as a set of brand assts and liabilities linked to brand that adds or detracts the product or service value based on the customers perspectives. This value may be reflected in how consumers think, feel and act with respect to the brand that consumers had perceive from marketing programs. Brand equity is an important intangible asset that has psychological and financial value to the firm. The value of brand equity depends on the number of same people who buy regularly (Aaker, 1996). The brand loyalty, brand awareness, and brand perceived quality are necessary to maintain the brand equity (Motameni Shahrokhi, 1998). There are two different perspectives of brand equity; financial and customer based. The first perspective evaluates the asset value of a brand name that creates to the business (Farquhar et al, 1991). Brand equity increased the discounted future cash flows and revenue com paring to the same product did not have the brand name (Motameni Shahrkhi, 1998). According to the second perspective, the premise of customer-based brand equity models is that the power of brand lies in what customers have responded, seen, read, heard, learned, thought and felt about the brand over time. In other words, the power of brand lies in the minds of existing or potential customers and what they have experienced directly and indirectly about the brand. The customer-based brand equity finally drives the financial return to the company (Lassar et al, 1995). The valuation of brand has been studied for different approaches, for example, marketing, premium pricing market value, customer factors, replacement cost perspective. According to the valuation based on consumer factors, the measurement of customers preference and attitude can be used to evaluate the brand equity (Aaker, 1991 and Kapferer, 1992). 2.5 Marketing Communication The marketing communication is considered as the strategic activities for brand managers to build and maintain the brand image of targeted customers (Duncan Mulhern, 2004). It is a significant driver of competitive advantage to create the ability of companies to attract, retain, and leverage customers (Kitchen, Joanne, Tao, 2004). Duncan (2002) explained that marketing communication is a process for managing the customer relationship that affects brand value lastly. Marketing communication programs are not only above the line activities such as advertising and sales promotions but also below the line activities such as public relations. Regarding recent concept of marketing communication, two-way communication as well as one way communication is a key determinant of brand strategies to stimulus the brand orientation process (Aaker, 1996 and Urde, 1994). 2.6 Consumer Behaviour Schiffinan and Kanuk (2004) define Consumer Behaviour as the behaviour that customers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer buying behaviour incorporates the acts of individuals directly involved in obtaining, using and disposing of economic goods and services including the decision process that precede and determine these acts (Huctings 1995). Lamb, Hair and McDartiel (1992) note that consumer behaviour is a study of the processes the consumer uses to make purchase decisions as well as the use and disposal of the purchased goods and services. It also includes the analysis of factors that influences purchase decisions and goods usage. Further more consumer behaviour is a process and purchase is only one step in that process. Santon,Etzel and Walker (1994) states that consumers are complex in nature and keep changing constantly. So it is a must for the marketers to constantly improve their understanding of consumers and understand what influences the needs of the consumers. In short, the understanding of the buying behavior of existing and potential customers is imperative for marketers (Lancaster 1998). It is also needed for the competitive survival. When the consumer is viewed in the proper perspective, the outcomes could be quite positive for the manufacturer. Lamb,Hair and McDaniel (1992),claim that the knowledge of consumer behavior reduces uncertainty when creating the marketing mix. The field of customer behavior covers a lot of ground: It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires (Michael, 2003). Earlier, the field was referred to as buyer behavior, which emphasized o n interaction between consumers and producers at the time of purchase. Now marketers feel that consumer behavior is not merely a consumer handing over money in return for a service or good, but it is an ongoing process. The exchange of a transaction in which two or more organizations or people give and receive something of value is an integral part of marketing. 2.7 Consumer Decision Making Mahatoo (1985) defines Consumer Behavior decision making process consisting of a number of steps that begin before the purchase and reaches beyond the buying act. He suggests that marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions .The ability to create a good service and to persuade the market to buy this offering instead of its competitors offering depends upon the insight into the consumer purchase decision on the understanding of how the target customers arrive at their purchase decisions. Price is one of the dominating factors when it comes to making a purchase decision. It generally plays a vital role in determining consumers brand choice while selecting a product. Consumers look into the price while taking a buying decision and check whether it is within their affordable limits. This helps them to maximize their immediate utility that they gain from the purchase. The consumers give relative importance to both price and quality, so while choosing a brand they make a choice consistent with the relative importance attached to both attributes (Nor Khasimah Alimana and Md Nor Othman, 2007). It is also known that consumers look upon the additional services and freebies which come along with the product rather than looking on the price factor. Customers were believed to put different weights on every factor when it comes to the evaluation process. Analysis shows that customers who had experienced bad customer service tend to consider more thoroughly all aspects of the serv ice when it comes to choice of product (Tor W. Andreassen and Line L. Olsen, 2008). According to Kotler (2003), there are five roles people play during a purchase. They are Initiator: It is the person who gives the idea of buying the product or service. Influencer: It is the person who reviews or influences the decision. Decider: It is the person who makes the buying decision: what to buy, how to buy, when to buy and where to buy. Buyer: It is the person who actually makes the purchase. User: It is the person who consumes or uses the product or service. 2.8 Buying Behavior Buying behavior is a process in which consumers decide and act accordingly to buy certain products for their use. There are certain aspects which we need to understand. Why do consumers buy what they buy? What are the key factors for influencing consumers to buy the products? What are the changing trends in the society? Consumer buying behavior refers to what consumers buy at a certain point of time which involves their decision making. So it is important for any firm to keenly analyze on consumer buying behaviors as it has a great impact on the firms marketing strategy. It also plays a key role in the success of the firm. It is important for any firm to create a marketing mix that satisfies the customers. 2.9 Types of Consumer Buying Behavior There are few types of buying behaviors based on the type of products which needs to be purchased. Complex buying behavior is where an individual seeks lot of information about a high value branded product before purchasing it. Habitual buying behavior is where the individual buys the product out of habit. Variety seeking buying behavior is where the individual likes to shop around and experiment different products. Consumer buying behavior is determined by level of involvement in the purchase decision (Renjith, June 2004). According to Mahatoo (1985), the nature of the decision process varies depending upon the product and the consumer. The marketers need to determine the kind of decision making behavior that is involved with the particular product in order to understand the behavior of the consumer. Howard (1989) classifies consumer buying decision into three broad categories: Routine Response Programmed Behavior- A consumer generally uses a routine response behavior while frequently buying the low cost goods or services. These goods and services can be called low involvement products as the consumer spends little time on decision making and purchases easily. The consumer is familiar with different brands in this product category, but usually sticks on to one brand. The consumer usually skips many steps in the decision process as he buys the product out of habit. Limited Decision Making Buying product occasionally. When you need to obtain information about an unfamiliar brand in a product category. Requires a moderate amount of time for information gathering as it is compared with various brands. Acquiring information about an unfamiliar product category is called as limited decision making. Examples: books, clothes and cosmetics. Extensive Decision Making Consumers usually spend much time on extensive decision making with high involvement when they purchase an unfamiliar expensive product. This is the most complex type of consumer decision making as the consumers need a great deal of information to compare it with its alternate brands. Examples: cars, computers. Complex buying behavior involves three steps: The consumer develops belief about the product. The consumer develops attitude about the product. The consumer makes a thoughtful choice. Consumers usually engage in complex buying behavior when they are highly involved in a purchase, which usually happens when the product is expensive, risky, and highly self expressive. Many products do not carry features unless the buyer does some research. The marketer of a high involvement product must understand consumers information- gathering and evaluation process. According to this the marketer needs to develop strategies which will assess the buyer in learning about the products attributes and their importance. The marketer also needs to differentiate the brand features, motivate store keepers, and use proper print media to describe the brand and the buyers interaction to influence the brand choice. Dissonance-Reducing buyer behaviour According to Herbert (1965), the consumer sometimes gets highly involved in a purchase but see little differences in brands. The high involvement is due to the fact that the purchase is expensive, infrequent and risky. For this type of purchase the consumer will shop around to learn more about the product but purchase it quickly responding to the primary factors like price or convenience. After the purchase, the consumer might experience dissonance by hearing favourable things about other brands or noticing certain disquieting features. Now the consumer will alert the informants who support his or her decisions. For example, here, the consumer acted first then acquired new beliefs and ended up with a set of attitudes. Marketing communication should supply beliefs and evaluations that help the customer feel good about the brand of his choice. Variety-Seeking Buying Behaviour Henry (1987) states that some buying situations are characterised by low involvement but significant brand differences. Usually consumers do lot of brand switching. Take for example, cookies. The consumer has some knowledge about cookies, chooses them without much evaluation and evaluates the product during consumption. But next time the consumer may reach for another brand according to his taste. Brand switching occurs for the sake of variety rather than dissatisfaction. 3.10 Buying Decision Process The consumers engage in a decision process to deal with the marketing environment and make purchases. The consumer goes through a series of logical stages to arrive at the decision when he faces a problem which could be resolved through a purchase. A typical buying process consists of five stages. (Micheal and Elnora, 2000). 2.10.1 Problem Recognition The purchase process starts where the buyer recognises a problem or need. The need maybe triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need (Micheal, 2003). People have unsatisfied needs and wants that create tension or discomfort, which can be satisfied by acquiring and consuming goods and services. Hence, the process of deciding what to buy begins when there is a need and it can be satisfied through consumption. Mahatoo (1985), states that when the consumer becomes aware of a discrepancy between the existing state and a desired state, a need is aroused. The existing state is the total situation of a consumer, the current needs, attitudes, motives. The desired state is the situation after the kinds of changes the consumer wishes. Both these states are the functions of consumers motivation, personality and past experience of cultural and social influences. Evans and Burman (1984), defines a stimulus as a cure intended to motivate a person to act. It can be social, commercial or non commercial. Need recognition shows a persons readiness to act by becoming aware of a need but does not guarantee that the decision making process will continue. Kotler (2003), suggests that by gathering information from a number of consumers marketers can identify the most frequent stimuli that triggers an interest in a product category, thereby developing marketing strategies that would create a spark in consumers interest. 2.10.2 Information Search When a consumer needs to gain knowledge about a product or service, he or she would be aroused to search for more information in the product category. Consumer information sources fall under four groups: Personal sources: Family, friends, neighbours Commercial sources: Advertising, sales person, dealers, display boards Public sources: Mass media, consumer-rating organizations Experimental sources: Handling, examining, using the product. The relative amount and influences of these information sources vary with product category and consumer characteristics (Peter, Daniel and Nancy, 1986). Customer decisions are based on a combination of past experiences and marketing information. Past experience is considered as an internal source of information. Greater the past experience, lesser the external information the consumer is likely to seek to make a decision. Baker (2000), states that if there is a sufficiently high level of involvement with the problem, the consumers are likely to engage in a complex and extensive information search. If the involvement level is low, they are likely to use a very simple information search. Kotler (2003), states that by gathering information the consumer learns about competing brands and their features. There will be lot of brands available to the consumer in a product category, in which only a few brands the consumer would be aware of (awareness set). Among these brands, few brands will meet consumers initial buying criteria (consideration set). As the consumer gathers more information only a few brands would remain (choice set). All the brands in the choice set might be acceptable. 2.10.3 Evaluation of Alternatives There is no single evaluation process used by all customers or by one customer in all buying situations. The consumers view each product as a bundle of attributes with varying abilities of delivering the benefits needed to satisfy them. The attributes of interest to buyers vary by product. Consumers will pay most attention to attributes that deliver benefits (Mary, James and John, 1997). Once a choice set has been identified, the consumer evaluates them before making a decision. The evaluation involves establishing some criteria against which each alternative is compared. The criteria that consumers use in the evaluation results from their past experience and feelings towards various brands as well as the opinions of family, friends, etc. (Stanton, Etzel and Walker, 1994). The product related attributes such as quality, durability, price, design, etc. Influence the buying decision of a consumer. A way to narrow down the products in the choice set is to pick an attribute and then excl ude all products in the set that does not possess that attribute (Lamb and McDaniel, 1992). Thus the choice which possesses all the required product related attributes can be selected. 2.10.4 Purchase Decision From the evaluation process discussed about, consumer will reach their final purchase decision which is made up of five purchase sub decisions: Brand decision, Vendor decision, Quantity decision, Timing decision and Payment method decision (Joseph and Howard, 1987). After evaluation, the first thing in mind would be to purchase the product or not. If the decision is to buy, a series of related decisions must be made regarding the features, where and when to make the actual transaction, how to take delivery, a mode of payment and other issues. So a decision to purchase starts an entirely new series of decisions that may be time consuming and difficult. Selecting a source from which a purchase can be made is also a buying decision (Stanton, Etzel and Walker, 1994). A consumers decision to modify, postpone or avoid a purchase decision is heavily influenced by risk. The amount of risk varies with the extent of money at stake, the amount of attribute uncertainty and amount of self confide nce. Marketers must understand the factors that create a feeling of risk in the consumer, thereby providing information and support to reduce the risk (Kotler, 2003). 2.10.5 Post Purchase Behaviour Every customer after buying a product will experience either satisfaction or dissatisfaction. Hence the marketers job does not end when the product is bought; it must be monitored for post purchase satisfaction and post purchase actions. A very important stage of the consumers decision is the impact of current decisions on the future purchasing behaviour. Mahatoo (1985) says that three general outcomes are possible. They are: 2.10.5.1 Satisfaction Satisfaction occurs when a product performs according to expectations. The brand chosen has served to fulfil the customers needs and thus reinforces the response of purchasing the brand, which also means that beliefs and attributes about the brand are positively influenced and the likelihood of repurchase is increased. 2.10.5.2 Dissatisfaction Dissatisfaction occurs in the reverse situation, when the products performance is not up to the expectation it leads to negative belief and attributes about the brand. A dissatisfied customer is not likely to recommend the product to others. The results of satisfaction and dissatisfaction are recorded in long term memory and become inputs to the internal search of the firm. So the marketers must be careful in satisfying the needs and expectations of the customers. 2.10.5.3 Cognitive Dissonance: Cognitive dissonance occurs when the consumer experiences a feeling of doubt or psychological discomfort about the choice made. It is often felt right after the purchase when the consumer begins to have second thoughts about the product chosen. Dissonance is more likely to occur in complex decision making with high involvement purchases. Dissonance can come from a personal source from advertisement or from experience with the product. Post purchase evaluation is important to marketers because positive evaluation increases the probability of repeat purchases and brand loyalty. Negative or doubtful thoughts increase the probability that different alternatives will be considered next time when the need arises (Husted, Varble and Lowry, 1989). 2.11 Factors influencing the behaviour of buyers http://www.ac.wwu.edu/~market/380dir/cbinfluence.jpg Source: (http://blog.oneshotmarketing.com/2010/08/consumer-buying-behavior-the-laws-of-attraction/ accessed on 20/10/10 at 9.15pm) Consumer behaviour is affected by many uncontrollable factors. Culture is one of the factors that influence behaviour. Culture can be defined as our attitudes and beliefs. It is developed along with age in the society. For an individual growing up, a child is influenced by their parents, brothers and sisters. They learn about their religion and culture which helps them to develop opinions, attitudes and beliefs (Richard, 1976). These factors will influence a buying behaviour of the consumer, other factors like friends or people they look up may also influence their choices of purchasing a particular product. Culture is the most basic cause of a persons wants and behaviour. Culture is learned from family, church, school, peers, colleagues. It reflects basic values, perceptions, wants, and behaviours. Cultural shifts create opportunities for new products or may otherwise influence consumer behaviour. Peoples social status plays an important role in the consumer buying behaviour. Social class distinctions allow companies to position their products to appeal to certain social classes. The easiest example is automobiles. Marketing for Mercedes Benz is completely different from the marketing campaign from Honda or Toyota because they target individuals from the upper class. Another powerful and easy factor that companies manipulate in their marketing efforts is the social factor. To be part of a group, or represent a certain lifestyle, you must have certain possessions. Personal and Psychological factors are very specific realms and the target market segment becomes even smaller. That means even less amount of people can use these products. This reflects in higher prices to account for the decrease in volume 2.12 Models of Consumer Behaviour The various models of consumer behaviour as per (Ramasamy and Namakumari, 1990) are stated as follows 2.12.1 The Economic Model According to the economic model of buyer behaviour, the buyer is a rational man and his buying decisions are totally governed by the concept of utility. If the customer has certain amount of purchasing power, a set of needs to be met and a set of products in a very rational manner with the intentions of maximising the utility or benefits. 2.12.2 The Learning Model According to the learning model, buying behaviour can be influenced by manipulating the drivers, stimuli and responses of the buyers. The model rests on mans ability at learning, forgetting and discriminating. 2.12.3 The Psychoanalytical Model According to this model the individual consumer has a complex set of deep stated motives that drive him towards certain buying decisions. The buyer has a private world with all his hidden fears, suppressed desires and totally subjective longings. His buying action can be influenced by appealing to these desires and longings. 2.12.4 The Sociological Model According to the sociological model, the individual buyer is influenced by society, by inmate groups as well as social classes. His buying decisions are not totally governed by utility, he has a desire to emulate, follow, and fit in with his immediate environment. Several of his buying decisions may be governed by societal compulsions. 2.12.5 The Nicosia Model Efforts have been made by marketing scholars to build buyer behaviour models from the marketing mans point of view. The Nicosia model and the Howard and Sheth model are two important models. Both of them belong to the category called the systems model where the human being is analysed as the system with stimuli as the input to the system and behaviour as the output of the system. The Nicosia model tries to establish the link between a firm and its customers, how the activities of the firm influences the consumer and results in the buying decision. The information from the firm influences the consumer towards the product, thereby he develops a certain attitude towards the product causing him to search or

scarlet letter :: essays research papers

The author of this novel, Nathaniel Hawthorne, is mostly known for his unique and descriptive writing style. In The Scarlet Letter, he describes his disapproval of the leading character’s morals clearly. For example, before Hester Prynne emerges from the cold and dark prison, she is scorned by a group of women who believe in a harsher punishment for Hester. Meaning, instead of being made to stand on the scaffold bearing the scarlet letter on her bosom, they suggest that she â€Å"she should be put to death or have it branded into her skin, precisely on her forehead.† Since early times, Puritans have had the reputation for strong discipline, their religious beliefs, and harsh punishment for those defying their beliefs. The Scarlet Letter by Nathaniel Hawthorne is a novel that portrays the Puritans as cold and unfeeling.   Ã‚  Ã‚  Ã‚  Ã‚  The Puritan’s feelings were so lacking of compassion that â€Å" they were stern enough to look upon her death†¦without a murmur†¦but had none of the heartlessness of another social state.† This quote depicts that when the public is faced with a death of a sinner, they would absolutely have no reaction what so ever. These worries and concerns are focused on a passage in chapter one in which Hester is being nagged by a harsh group of women. The one woman, perhaps the ugliest of them all, goes too far in advocating the death of Hester due to jealousy   Ã‚  Ã‚  Ã‚  Ã‚  Nathaniel’s tone reveals how he feels towards the Puritan society. He begins early in the novel by describing the Puritans as â€Å"being of the most intolerant brood,† stating the lack of understanding they had toward one another. Finding out about Hester and her beautiful baby Pearl, the town at once without any word from Hester filled their hearts with hatred towards the two. â€Å"Meager, indeed, and cold was the sympathy† that the Puritans offered against Hester in her vulnerable moments aloft the scaffold. Again, Hawthorne’s choice of words indicates his harsh tone towards Puritanism.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Nathaniel Hawthorne shows again that the Puritan society as cold and unfeeling in his descriptions of Roger Chillingworth and his reaction to relationships. In his search for revenge, Chillingworth responds to his adultery prone wife by sacrificing his life in order to figure out her secret lover. He used be a scholar but now is disguised as a doctor who put forth his best years, â€Å"to feed the hungry dream of knowledge,† but now he is out for something else, revenge on the one man who made love to his wife.

Essay --

Gun Control According to â€Å"Capital Punishment, Gun Ownership, and â€Å"Homicide†, it is attempting to answer â€Å"two controversial questions, both related to the problem of interpersonal violence in America.† One of the questions asks if â€Å"the use of the death penalty exert any measurable influence on the rate of homicide in the U.S.?† and the other asks â€Å"what relationship, if any, exists between the level of gun ownership and the level of homicidal violence?† (G. Kleck, 1979) One might ask, â€Å"How do you go about this?† So with that being asked, â€Å"Several issues are examined: (1) the deterrent effect of the death penalty, (2) the relationship between the level of gun ownership and the homicide rate, and (3) the incapacitative effect of imprisonment on the homicide rate.† (G. Kleck, 1979) From my understanding, the appropriate methods were used to support the thesis stated and everything seemed to have made sense. I also believe that the author employed the methods correctly and that there were no errors in the way he conducted the research. Now let’s look to see if the evidence supports ...

Nursing Essay -- Health Care, Medical Technology

In this era of increasing medical technology, changing modes of communication and the expansion of nursing professional roles, ethical, legal and social issues in nursing are increasing. Nurses operate in situations that put them under ethical, legal and social challenges on a daily basis. These issues are linked to legislative changes and ethics of medical technologies geared towards helping nurses to provide better healthcare, for patients. They govern issues of confidentiality, practice, medical issues and the expectations the society has put on nurses. The nursing profession has had radical development and change since its inception. Technology has contributed much to the development of nursing as a profession Changing societal population demographics, the increase of complex knowledge in healthcare and increasing gaps in the nursing profession have made healthcare professionals and managers to call for an overhaul of the healthcare system (Cowen & Moorhead, 2006). Most recommendations advocating for change in nursing profession propose an increased use of technology that can make nursing practice more efficient. Information technology has the capacity to perform more than simple efficiency increase. Information technology is viewed as a part of the change in healthcare delivery as opposed to the automation of existing processes. This means that it has the potential to change nursing processes within institutions and create a favorable care relationship between nurses and patients. The adoption of technology in the nursing profession, specifically, within the workplace has been possible because of the interactions between technical skills, workplace culture and social support. Nursing requ ires information technology to prom... ...se of information technology, in their practice. Information technology issues should apply in nursing practice to help nurses respond appropriately in the betterment of health care. Conclusion Information technology has helped transform nursing profession over years. It has helped develop the professional into a unique and distinct profession. Nursing profession is significant in the society because it deals with the health issues. Therefore, information technology issues help in ensuring that patients get appropriate health care and nurses work in favorable working conditions. The improvements made to information technology issues have contributed to the betterment of the profession, over the years. Therefore, nurses must embrace information technology and make use of future developments in nursing profession because they play an essential role in practice.

Organisational Structure Changes Essay

From the information provided it seems that the conflict is arising in the operational area between the manufacturing and marketing department. Both departments are seeking their own division goals and are neglecting the overall effect on the organization. Indeed the manufacturing manager is probably regarding the marketing section as the extra expense, while the marketing manager perceives the manufacturing branch as the threat. This conflict being at managerial level will most likely transmit to the section’s staff, increasing the divergence between the two. The problem not only lies at the departmental area, but also at executive stage. Indeed this conflict should be managed at top management level by adhering more to the marketing concept. The first change that should be implemented is in the organizational structure from a functional one to a category management combined with brand teams. Such structure consists of routing a category manager for each shoe product line. This team will comprise marketing staff, like brand managers, information specialists and sales people, and individuals from other departments, such as research and development professionals, finance manager and staff from manufacturing, distribution and more. By including manufacturing staff with marketing employees, one can diminish such conflict because the production people would realize that marketers work is important for the organization and thus the threat element will decrease. Top management should also commence showing the utility of each department for the organization, by for example preparing value added statements in order to further sustain the aforementioned point. If this conflict would still be present after such changes in structure, it might be necessary to perform changes in the operational management of such sections.

Hamlet Quotations Act 1 Essay

Hamlet Quotations Act 1 INSTRUCTIONS:î€Æ' Forî€Æ'eachî€Æ'quote:î€Æ' (a)î€Æ'î€Æ'Identifyî€Æ'theî€Æ'speaker,î€Æ'toî€Æ'whomî€Æ'itî€Æ'isî€Æ'addressed,î€Æ'andî€Æ'theî€Æ'situation,î€Æ' (b)î€Æ'î€Æ'Explainî€Æ'(inî€Æ'detail)î€Æ'theî€Æ'significanceî€Æ'ofî€Æ'theî€Æ'quoteî€Æ'inî€Æ'termsî€Æ'ofî€Æ'allî€Æ'thatî€Æ'apply:î€Æ'î€Æ'themes,î€Æ'characterî€Æ'revelation,î€Æ'plotî€Æ' development,î€Æ'dramaticî€Æ'devicesî€Æ'(irony,î€Æ'foreshadowing†¦),î€Æ'poeticî€Æ'devicesî€Æ'(simile,î€Æ'metaphor,î€Æ'alliteration†¦),î€Æ'etc.î€Æ' (c)î€Æ'î€Æ'Uploadî€Æ'toî€Æ'turnitin.comî€Æ' EXAMPLE:î€Æ' â€Å"Thisî€Æ'bodesî€Æ'someî€Æ'strangeî€Æ'eruptionî€Æ'toî€Æ'ourî€Æ'state.†Ã®â‚¬Æ' (a)​î€Æ'î€Æ'î€Æ'Horatioî€Æ'isî€Æ'speakingî€Æ'toî€Æ'MarcellusÍ ¾Ã®â‚¬Æ'Horatioî€Æ'isî€Æ'referringî€Æ'toî€Æ'theî€Æ'ghostî€Æ'ofî€Æ'Hamletî€Æ'Sr.î€Æ'thatî€Æ'theyî€Æ'haveî€Æ'justî€Æ'witnessed.î€Æ'î€Æ' (b)​î€Æ'î€Æ'î€Æ'Horatioî€Æ'believesî€Æ'thatî€Æ'theî€Æ'ghostî€Æ'isî€Æ'appearingî€Æ'becauseî€Æ'foulî€Æ'playî€Æ'wasî€Æ'involvedî€Æ'withî€Æ'Hamletî€Æ'Sr.’sî€Æ'death.î€Æ'î€Æ'Heî€Æ'isî€Æ'notî€Æ'positiveî€Æ' aboutî€Æ'it,î€Æ'butî€Æ'heî€Æ'knowsî€Æ'thatî€Æ'somethingî€Æ'â€Å"strange†Ã®â‚¬Æ'isî€Æ'happening.î€Æ'î€Æ'Thisî€Æ'eventî€Æ'putsî€Æ'theî€Æ'actionî€Æ'ofî€Æ'theî€Æ'playî€Æ'inî€Æ'motionî€Æ'(plotî€Æ' development).î€Æ'î€Æ'Also,î€Æ'theî€Æ'commentî€Æ'foreshadowsî€Æ'theî€Æ'impendingî€Æ'doomî€Æ'thatî€Æ'Denmarkî€Æ'mayî€Æ'beî€Æ'facing.î€Æ' 1.î€Æ' â€Å"Aî€Æ'littleî€Æ'moreî€Æ'thanî€Æ'kin,î€Æ'andî€Æ'lessî€Æ'thanî€Æ'kind.†Ã®â‚¬Æ' 2.î€Æ' â€Å"Weî€Æ'prayî€Æ'youî€Æ'throwî€Æ'toî€Æ'earthî€Æ'thisî€Æ'unprevailingî€Æ'woe,î€Æ'andî€Æ'thinkî€Æ'ofî€Æ'usî€Æ'asî€Æ'aî€Æ'father†¦Ã¢â‚¬ Ã®â‚¬Æ' 3.î€Æ' â€Å"Oî€Æ'thatî€Æ'thisî€Æ'tooî€Æ'tooî€Æ'sulliedî€Æ'fleshî€Æ'wouldî€Æ'melt†¦Ã¢â‚¬ Ã®â‚¬Æ' 4.î€Æ' î€Æ'â€Å"Frailty,î€Æ'thyî€Æ'nameî€Æ'isî€Æ'woman†¦Oî€Æ'mostî€Æ'wickedî€Æ'speed!î€Æ'Toî€Æ'postî€Æ'withî€Æ'suchî€Æ'dexterityî€Æ'toî€Æ'incestuousî€Æ'sheets!†Ã®â‚¬Æ' â€Å"Doî€Æ'notî€Æ'asî€Æ'someî€Æ'ungraciousî€Æ'pastorsî€Æ'do,î€Æ'showî€Æ'meî€Æ'theî€Æ'steepî€Æ'andî€Æ'thornyî€Æ'wayî€Æ'toî€Æ'heaven,î€Æ'whileî€Æ'likeî€Æ'aî€Æ'puff’dî€Æ' andî€Æ'recklessî€Æ'libertineî€Æ'himselfî€Æ'theî€Æ'primroseî€Æ'pathî€Æ'ofî€Æ'dallianceî€Æ'treads†¦Ã¢â‚¬ Ã®â‚¬Æ' 6.î€Æ' î€Æ'â€Å"Thisî€Æ'aboveî€Æ'all:î€Æ'toî€Æ'thineî€Æ'ownî€Æ'selfî€Æ'beî€Æ'true†¦Ã¢â‚¬ Ã®â‚¬Æ' 7.î€Æ' î€Æ'â€Å"Whenî€Æ'theî€Æ'bloodî€Æ'burns,î€Æ'howî€Æ'prodigalî€Æ'theî€Æ'soulî€Æ'lendsî€Æ'theî€Æ'tongueî€Æ'vows.†Ã®â‚¬Æ' 8.î€Æ' î€Æ'â€Å"Theî€Æ'dramî€Æ'ofî€Æ'evilî€Æ'dothî€Æ'allî€Æ'theî€Æ'nobleî€Æ'substanceî€Æ'î€Æ'oftenî€Æ'doutî€Æ'toî€Æ'hisî€Æ'ownî€Æ'scandal.†Ã®â‚¬Æ' 9.î€Æ' î€Æ'â€Å"Somethingî€Æ'isî€Æ'rottenî€Æ'inî€Æ'theî€Æ'stateî€Æ'ofî€Æ'Denmark.†Ã®â‚¬Æ' 10.î€Æ'î€Æ'î€Æ'î€Æ'â€Å"Revengeî€Æ'hisî€Æ'foulî€Æ'andî€Æ'mostî€Æ'unnaturalî€Æ'murder.†Ã®â‚¬Æ' 11.î€Æ'î€Æ'î€Æ'î€Æ'â€Å"Hasteî€Æ'meî€Æ'toî€Æ'know’t,î€Æ'thatî€Æ'Iî€Æ'withî€Æ'wingsî€Æ'asî€Æ'swiftî€Æ'asî€Æ'meditationî€Æ'orî€Æ'theî€Æ'thoughtsî€Æ'ofî€Æ'loveî€Æ'mayî€Æ'sweepî€Æ'toî€Æ'myî€Æ'revenge.†Ã®â‚¬Æ' 12.î€Æ'î€Æ'î€Æ'â€Å"Theî€Æ'serpentî€Æ'thatî€Æ'didî€Æ'stingî€Æ'yourî€Æ'father’sî€Æ'lifeî€Æ'nowî€Æ'wearsî€Æ'hisî€Æ'crown.†Ã¢â‚¬ ¦Ã¢â‚¬ Oî€Æ'myî€Æ'propheticî€Æ'soul!î€Æ'Myî€Æ'uncle!†Ã®â‚¬Æ' 13.î€Æ'î€Æ'î€Æ'î€Æ'â€Å"Oî€Æ'mostî€Æ'perniciousî€Æ'woman!î€Æ'î€Æ'Oî€Æ'villain,î€Æ'villain,î€Æ'smilingî€Æ'damnedî€Æ'villain!†¦Thatî€Æ'oneî€Æ'mayî€Æ'smile,î€Æ'andî€Æ'smile,î€Æ'andî€Æ'beî€Æ'aî€Æ' villain.†Ã®â‚¬Æ' 14.î€Æ'î€Æ'î€Æ'î€Æ'â€Å"Thereî€Æ'areî€Æ'moreî€Æ'thingsî€Æ'inî€Æ'heavenî€Æ'andî€Æ'earth,î€Æ'†¦Thanî€Æ'areî€Æ'dreamtî€Æ'ofî€Æ'inî€Æ'yourî€Æ'philosophy.†Ã®â‚¬Æ' 15.î€Æ'î€Æ'î€Æ'î€Æ'â€Å"Theî€Æ'timeî€Æ'isî€Æ'outî€Æ'ofî€Æ'joint.î€Æ'î€Æ'Oî€Æ'cursedî€Æ'spite,î€Æ'thatî€Æ'Iî€Æ'wasî€Æ'bornî€Æ'toî€Æ'setî€Æ'itî€Æ'right.†Ã®â‚¬Æ'